“Thus was born one of the most powerful marketing tools of the twentieth century: giving away one thing to create demand for another. What Woodward understood was that “free” is a word with an extraordinary ability to reset consumer psychology, create new markets, break old ones, and make almost any product more attractive. He also figured out that “free” didn’t mean profitless. It just meant that the route from product to revenue was indirect, something that would become enshrined in the retail playbook as the concept of a “loss leader.”

Chris Anderson in Free

“We’re not thinking about why!” shrieked the mother. “We’re thinking about who did it! You have to find out who it was, and lock him up! He’s sick.” Her husband patted her arm awkwardly. “We don’t yet know,” Sejer said, “whether the person in question is really sick or not. Not every killer is sick.” “You can’t tell me that normal people kill young girls!”

Karin Fossum in Don’t Look Back

“Faith in Jesus does not guarantee that everything will go our way. Look at Hebrews 11, the chapter sometimes called the faith hall of fame. Consider just the first three heroes mentioned in that chapter. As Bible commentator Bruce Waltke has pointed out, Abel had faith and he died; Enoch had faith and he did not die; Noah had faith and everyone else died!2 So just having faith doesn’t guarantee your life—or the lives of those around you—will be all candy canes and lollipops. Life isn’t always fun, and we shouldn’t expect it to be.”

Kevin DeYoung in Just Do Something: A Liberating Approach to Finding God’s Will or How to Make a Decision Without Dreams, Visions, Fleeces, Impressions, Open Doors, Random … Liver Shivers, Writing in the Sky, etc.

Citação

“For Lot´s wife, who went forth with him, being of a different mind from himself and not continuing in agreement with him (as to the command wich had been given them), was made an example of, so as to be a pillar of salt unto this day. This was done that all might know that those who are of a double mind, and who distrust the power of God, bring down judgement on themselves and become a sign to all succeeding generations.”
Epístola aos Romanos de Clemente

Contra a Corrente

Que é que leva ao culto, ao louvor, à exultação, à adoração? A resposta é que é sempre o entendimento. O único cântico que tem algum valor à vista de Deus é aquele que se baseia no entendimento, no entendimento da verdade. É por isso que devemos aproveitar a ocasião de lembrar que nunca nos devemos levar directamente pelas emoções. Nunca devemos seguir directamente a vontade. As emoções e a vontade são o fruto de algo visto pelo entendimento.
(…)
Se há um assunto que, primordialmente, exige ponderação, é toda esta questão relacionada com o Nascimento do Filho de Deus. É por isso que estou pregando esta noite, e não realizando um culto com cânticos natalinos, um programa especial de Natal. É preciso pensar antes de cantar, do contrário o cantar não terá nenhum valor.

D Martyn Lloyd Jones – Sermões Natalinos

(“sublinhados” meus)

No campo do onírico

Que os sonhos encerrem muitos significados, isso não duvido. Mas, pensando nos meus, diria que encerram todos os significados. Os sonhos são textos literários maniacamente densos: todas as interpretações acabam por fazer algum sentido. E, por isso, talvez nenhuma faça sentido, e tenhamos só a massa informe das recordações que ficam quando acordamos.
Pedro Mexia, Primeira Pessoa